Grocery stores and supermarkets take pride in serving its customers with a vast variety of fresh produce, most of which require refrigeration. Edible items have a short shelf life and perishable goods are a lost cause in case of frequent and long power cuts, affecting the bottom line and upsetting customers.

Jaycee recently installed a silent diesel genset at Reliance Fresh, NIT Faridabad, to provide essential power backup against the daily outages in the area and ensure that the groceries remain fresh and safe for shoppers.