As the backward frontier district of the Kashmir Valley, Kupwara is rich in scenic beauty- dense forests and rich wildlife abound. As it is situated at an altitude of 5300 feet from sea-level, some bad pockets remain land-locked for more than 6 months every year. Sustaining connectivity is vital for tourism and essential services.

The Jaycee Retail Team has installed a 15 kVA diesel generator to power an Airtel Tower in the district. The daily running of over 12 hours powers key communication services and promotes continued connectivity.